Add Lifting Power and Revenue Streams with a Four-Post Lift

A four-post lift helps your shop extend service capabilities for larger vehicles and attract more customers

Have you ever walked through your shop and thought: “We could do more. We should be servicing more vehicles, adding more services and generating more revenue.”

This can only happen if your shop is properly equipped. If your business is new or expanding, you should carefully consider each bay, including the type of lift you put in it. We recently shared some pointers on selecting the right two-post lift for your operation. Now, let’s look at the four-post variety.

It’s simple: versatile shop equipment and services equal revenue. Today’s drivers prefer a one-stop shop for vehicle service – not just for their trusty daily drivers but also for their work trucks and project vehicles. Shops that want to accommodate this range and offer more services need equipment that can perform multiple roles, which a four-post lift is ideally suited for.

Every shop strives to work more efficiently, improve productivity, attract a wider customer base, and increase those valuable return visits and referrals. A four-post lift helps you accomplish all of this with several key benefits:

• Maximizes bay space
• Accommodates light- to heavy-duty vehicles 
• Enhances vehicle access and allows for better weight distribution
• Drive-on access; no need for precision positioning
• Perform multiple services like brake work, suspension, or transmissions without having to change bays
• Scalable for future shop and customer needs

Considerations for Investing in a Four-Post Lift

Investing in a four-post lift isn’t something you should do on a whim. To maximize productivity and get the fastest return on your investment, these key considerations are worth making:

1. Your Services: If you’re considering adding services for medium- and heavy-duty trucks, a four-post lift isn’t just helpful – it’s essential. Not only does a four-post lift make working on larger vehicles easier, but it also allows for more versatile service offerings.  
2. Safety First: Look for important safety features like reliable locking systems, good traction, and self-leveling columns.
3. User-Friendly Operation: You’ll want a lift that is easy to control, rises and lowers quickly, and allows accurate vehicle positioning. 
4. Space Matters: Four-post lifts are great for dedicated bays or expanding the existing shop layout, but with higher rise heights and larger columns, they have a sizable footprint. You’ll need a lift that provides proper clearances. Working with authorized installers can help avoid expensive installation problems and get you up and running fast.
5. Budget: Adding a new four-post lift is a key investment. Consider your facility and the type of medium- and heavy-duty vehicle service you will perform. These factors will help you budget accordingly and ensure you get the most profit from your bay. 

Rotary’s Four-Post Lift Solutions

Rotary has been the trusted name in vehicle lifting technology since 1925, but that doesn’t mean we’ve stopped innovating. We are constantly improving the design and performance of every four-post lift in our lineup to ensure you have the equipment that meets your shop and service requirements. Our ALI Gold-certified general service and alignment lifts include:

SM14 – When equipped with Shockwave™ technology, this lift delivers 2x faster rise than standard four-post lifts and reduces installation costs by 80% compared to conventional controls that have more expensive wiring. A versatile lift for cars, trucks and vans with a 14,000 lb. capacity. This is an optimal lift for servicing a wide range of light- and medium-duty vehicles.

SM18 – With an 18,000 lb. capacity, this lift can handle just about any car, van, or midsize truck that rolls into your shop.

SM30 – Ideal for commercial fleets and truck dealers, this workhorse lift has a 30,000 lb. capacity, louvered drive-on ramps and self-leveling columns for fast, secure setup and maximum productivity.

ARO14 – With Shockwave™ technology available and featuring an open-end design, this lift is ideally suited for alignment work on cars, trucks, vans and commercial vehicles.

ARO16 – (COMING SOON!) – The largest capacity, open-front four-post alignment lift in its market segment and the ideal solution for shops that demand performance and flexibility.

ARO22 – This 22,000 lb. capacity lift is available in two runway lengths to accommodate commercial vehicles, medium-duty trucks, vans and cars that fit your bay space.

For more details, download our four-post lift buyer’s guide to help simplify your decision on the right lift for your shop.

Click here for additional information and specs on Rotary’s four-post lifts – designed for Serving the Shop®, maximizing profits, and making work on bigger vehicles safer and easier.