Why Faster Is Better for Technicians, Shops and Customers

Your lift offers the greatest opportunity to improve service bay performance

Faster service can make the shop and the technician more money, while also making customers happier. Of all the shop tools available, a vehicle lift offers the greatest opportunity for increasing service speed to improve service bay productivity and profitability. “Speed is everything to the technician and the shop – it has a direct impact on how they make a living,” says Kirk Dawson, vice president of sales for Rotary Lift. “Every service bay is a profit center, and boosting revenue performance based on service volume is a key goal for our customers.” Speed matters to the shop. With the average service bay generating around $800 of revenue daily, according to NADA, servicing just one more customer per day in each bay can represent a big profit booster for the shop. The resulting revenue increase can position the shop to grow through reinvestment in equipment, facility and staff. Speed matters to the technician. Whether they are paid by the hour or by the book time model, the ability for techs to service more vehicles during a shift generally means they make more money. Plus, with the current technician shortage, those dealerships and independent repair shops that offer the best opportunities for techs to prosper will attract the top talent. Speed matters to the customer. Consistent sales for independent repair shops and dealerships alike rely on repeat/loyal customers. Getting vehicles in and out of the shop quickly makes customers happy, and pleasing them goes a long way toward building customer loyalty and word-of-mouth referrals. A speedy way to add speed to the bay. Rotary Lift offers a speedy option to slash the time it takes to spot a vehicle on a lift, get it in the air and back down again. Shockwave™-equipped Rotary lifts are the world’s fastest, with rise and descent times up to twice as fast as standard lifts. The lifts are so fast that many customers find they are able to complete at least one more job per day when using a Shockwave-equipped lift. Because every shop is different, the exclusive Shockwave package is available on a wide range of Rotary light-duty lifts, including two-post and four-post surface lifts, as well as Smartlift® inground lifts. “Techs can complete more jobs every day due to the ease and speed of getting vehicles on and off the lift,” says Dawson. “The online Rotary Lift Shockwave ROI calculator shows how a shop can generate upwards of $55,000 in additional annual revenue from each Shockwave-equipped bay.” Learn more about Rotary Shockwave-equipped lifts and hear from customers about their own experience with the product at www.rotarysolutions.com/Shockwave.aspx. For more information contact your local Rotary Lift distributor or call (800) 640-5438. You can also find Rotary Lift on Facebook, facebook.com/RotaryLift, Twitter, twitter.com/RotaryLift, and at The Blueprint blog, blog.rotarysolutions.com.