Rotary Solutions Exhibiting New Wheel Service Equipment and Vehicle Lifts at the 2025 SEMA Show
Rotary Solutions Exhibiting New Wheel Service Equipment and Vehicle Lifts at the 2025 SEMA Show
Visit booth #36027 to see how Rotary is Serving the Shop® Nov. 4-7, 2025
MADISON, IN, October 21, 2025 — Rotary Solutions, part of Vehicle Service Group (VSG), a Dover company, is excited to announce that it will showcase the company’s 100 year legacy of innovation and passion for Serving the Shop® by launching all-new wheel service equipment at the 2025 SEMA Show in Las Vegas, Nevada, from November 4-7. Rotary will be located at booth #36027 (Upper South Hall), where it will display new, cutting-edge vehicle service and diagnostic solutions for the automotive repair aftermarket.
“Repair shops are dealing with uncertainty that comes from prices, quality and delivery that can change daily, all of which negatively affect productivity and revenue in the shop,” said Jim Jacoby, VP, Sales & Marketing with Rotary Solutions. “We’re here to help navigate these challenges with the experience, expertise and Madison, Indiana-based manufacturing capabilities that are part of the Rotary Solutions’ brand promise. We’re supporting automotive shops of all sizes across the industry with comprehensive lines of vehicle repair equipment and diagnostic tools designed to help shops service more vehicles and drive more revenue.”
Among the new vehicle service equipment that Rotary plans to showcase is the R1075 Tower Aligner with the new XA14 scissor alignment lift.
“At this year’s SEMA Show, we’re continuing to honor our past 100 years with the tools and support that have helped shops find success,” Jacoby said. “But we’re also looking to the future – by being the single source for world-class shop equipment solutions for the next generation of vehicles. Our industry-leading distribution and service network and American manufacturing eliminate barriers and uncertainty for customers while reinforcing our continued commitment to Serving the Shop.”
The Rotary Solutions booth at SEMA will be packed with an array of wheel service tools, A/C machines, collision diagnostics systems and vehicle lifts, including:
- NEW Rotary® R1075 Tower Aligner – Precision automatic 3D imaging alignment system
- NEW Rotary® XA14 Alignment Scissor Lift – 14k lb. capacity scissor lift with 193” max wheelbase
- NEW Rotary® R160 Wheel Balancer – Advanced 3D wheel balancer
- Rotary® R247 Tire Changer – Swing Arm, Center Lock tire changer
- Rotary® SPOA10-AV Two-Post Lift – 10k lb. capacity with all-vehicle AV Arms™ and Shockwave™
- Rotary® Mobile Column Lift – Heavy-duty mobile lift with fore and aft bumper kits
- Rotary® R1250 Automatic Leverless Pro Tire Changer – Precision tire mounting and demounting
- Rotary® R3AC80 A/C Service Cart – Automatic dual-gas recovery, recycling and recharge
- Direct Lift® PP8 Four-Post Lift – 8k lb. capacity four-post lift for the home enthusiast
- Chief® Meridian™ Live Mapping System – Complete 360-degree vehicle blueprinting package
Additionally, industry experts from Rotary Solutions will be on hand to demonstrate products, offer insights into the company’s SEMA Rebates and 7-day QuickShip Guarantee, as well as answer questions about market-leading Rotary lifts.
For more information on Rotary and what’s in store in Q4 after SEMA, visit rotarysolutions.com/2025-sema.
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About Rotary:
In 1925, Peter Lunati designed, built and patented the first fully hydraulic automotive lift and ushered in a new era in vehicle service with the ‘Rotary’ name. Nearly a century later, Rotary has grown to become the world leader in vehicle service and Group, an operating company of Dover Corporation’s Engineered Products segment. For more information, visit rotarysolutions.com.
About Vehicle Service Group:
As an operating company of the Dover Corporation, Vehicle Service Group (VSG) offers the world’s premier brands in vehicle lifting, wheel service, collision repair and aftermarket OEM equipment. With over 95 years of experience, we design, test, manufacture, sell and support our products with one thing in mind: our customer. For more information, visit vsgdover.com.
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