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SEMA 2025 - Header - All Products

Relive the Best of SEMA 2025

The doors may be closed, but the excitement continues. See our full SEMA 2025 recap and experience everything we brought to the show floor, new product unveilings to the trusted Rotary equipment technicians rely on every day.

Explore product features, watch live demo videos, and browse photo highlights from the show. Whether you joined us in Las Vegas or are catching up from home, here’s your chance to see how Rotary is driving the next century of shop productivity.

See the Innovation. Experience the Precision.

Replay the energy of SEMA and take a closer look at the equipment engineered to elevate efficiency, safety, and profitability in every shop

Ready to Bring This Equipment Into Your Shop?

Connect with your local Rotary distributor for pricing, availability, and expert guidance on choosing the right equipment for your needs.

Contact a Distributor

SPOA10-AV

The next evolution in automotive lift technology has arrived. Accommodate all vehicle types under 10,000 lbs. with the industry’s best-selling asymmetric two-post lift, now featuring Rotary’s AV Arms ™ and Shockwave™. Visit our booth to see why the SPOA10-AV is the “One Lift to Service Them All.”

See the SPOA10-AV

XA14

Demo our new XA14 Scissor Lift, an open-through, compact alignment solution that’s over 34% narrower than a standard four-post lift, while featuring the most extensive alignment range in its class.

See the XA14
SEMA 2025 - R1075

R1075

Introducing the new R1075 Tower Alignment System—the comfort of a traditional tower alignment system backed by the 100-year heritage of your preferred shop solution provider. How can the R1075 serve your shop?

See the R1075

MCHM14

Visit our booth to see why technicians prefer the unmatched flexibility of our portable, battery-powered, 14k capacity Flex MAX™ mobile column lifts, powered by RedFire®.

See the MCHM14

R3AC80

See the dual-gas AC cart functionality that services 100% of today’s vehicle refrigerants (R-134a & R-1234yf).

See the R3AC80

R1250

Get speed, safety, and accuracy like you’ve never seen and the easiest tire changes you’ll ever perform.

See the R1250
SEMA 2025 - PP8S

PRO PARK 8S

See the perfect combination of a storage solution and a dependable light-duty service lift for any enthusiast or small shop.

See the Pro Park 8

MERIDIAN

Chief’s Meridian™ Live Mapping™ System is a complete vehicle blueprinting package, featuring a precision single-hub laser-driven scanner provides a quick and accurate 360-degree view of damage not visible to the naked eye.

See the Meridian
2025 SEMA Product Image - MI300T

MI300T

Repair all metals with a spot welder with one of the highest amps on the market!

See the MI300T

R247

With high-volume productivity in mind, this pro-performance swing arm tire changer is a go-to for the busiest tire centers.

See the R247

MULTIMIG 525

Thanks to its incredible convenience, versatility, and power, you don’t have to be an expert welder to use CHIEF’s MULTIMIG 525. This three-torch, synergic single-phase inverter features a complete set of welding programs with double-pulse technology and more.

See the MULTIMIG 525

Built by US.

Our equipment doesn’t just come from Madison, Indiana — it comes from the people who’ve built Rotary’s lifts and shop equipment for a century.

Built by US. Trusted by you.

QuickShip

Our QuickShip Advantage

Order select equipment, including the SPOA10-AV, R3AC80, and MCHM14, seen at the show and take advantage of our QuickShip program.

See All QuickShip Eligible Equipment
Rotary Rewards

End-User Rebates up to $3,000

We're celebrating 100 years of Serving the Shop® with our largest rebate offers EVER! Rebates available on vehicle lifts, A/C service carts, collision repair equipment and wheel service equipment.

See all Rebates

Contact Us

Rotary Solutions has the best, most extensive network in North America to support sales and service of our products in the field. The perfect resource for you is nearby.

Please fill out the form and let us know the specifics of what you need. We appreciate your interest, we’ll get back to you soon, and look forward to following up!

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