Relive the Best of SEMA 2025
The doors may be closed, but the excitement continues. See our full SEMA 2025 recap and experience everything we brought to the show floor, new product unveilings to the trusted Rotary equipment technicians rely on every day.
Explore product features, watch live demo videos, and browse photo highlights from the show. Whether you joined us in Las Vegas or are catching up from home, here’s your chance to see how Rotary is driving the next century of shop productivity.
See the Innovation. Experience the Precision.
Replay the energy of SEMA and take a closer look at the equipment engineered to elevate efficiency, safety, and profitability in every shop
Ready to Bring This Equipment Into Your Shop?
Connect with your local Rotary distributor for pricing, availability, and expert guidance on choosing the right equipment for your needs.
SPOA10-AV
The next evolution in automotive lift technology has arrived. Accommodate all vehicle types under 10,000 lbs. with the industry’s best-selling asymmetric two-post lift, now featuring Rotary’s AV Arms ™ and Shockwave™. Visit our booth to see why the SPOA10-AV is the “One Lift to Service Them All.”
XA14
Demo our new XA14 Scissor Lift, an open-through, compact alignment solution that’s over 34% narrower than a standard four-post lift, while featuring the most extensive alignment range in its class.
R1075
Introducing the new R1075 Tower Alignment System—the comfort of a traditional tower alignment system backed by the 100-year heritage of your preferred shop solution provider. How can the R1075 serve your shop?
MCHM14
Visit our booth to see why technicians prefer the unmatched flexibility of our portable, battery-powered, 14k capacity Flex MAX™ mobile column lifts, powered by RedFire®.
R3AC80
See the dual-gas AC cart functionality that services 100% of today’s vehicle refrigerants (R-134a & R-1234yf).
R1250
Get speed, safety, and accuracy like you’ve never seen and the easiest tire changes you’ll ever perform.
PRO PARK 8S
See the perfect combination of a storage solution and a dependable light-duty service lift for any enthusiast or small shop.
MERIDIAN
Chief’s Meridian™ Live Mapping™ System is a complete vehicle blueprinting package, featuring a precision single-hub laser-driven scanner provides a quick and accurate 360-degree view of damage not visible to the naked eye.
MI300T
Repair all metals with a spot welder with one of the highest amps on the market!
R247
With high-volume productivity in mind, this pro-performance swing arm tire changer is a go-to for the busiest tire centers.
MULTIMIG 525
Thanks to its incredible convenience, versatility, and power, you don’t have to be an expert welder to use CHIEF’s MULTIMIG 525. This three-torch, synergic single-phase inverter features a complete set of welding programs with double-pulse technology and more.
Built by US.
Our equipment doesn’t just come from Madison, Indiana — it comes from the people who’ve built Rotary’s lifts and shop equipment for a century.
Built by US. Trusted by you.
Our QuickShip Advantage
Order select equipment, including the SPOA10-AV, R3AC80, and MCHM14, seen at the show and take advantage of our QuickShip program.
See All QuickShip Eligible EquipmentEnd-User Rebates up to $3,000
We're celebrating 100 years of Serving the Shop® with our largest rebate offers EVER! Rebates available on vehicle lifts, A/C service carts, collision repair equipment and wheel service equipment.
See all RebatesContact Us
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